A comédia como um negócio: os fatores relevantes do stand-up comedy no cenário gaúcho
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Data
2022-06-30
Autores
Orientador
Agostini, Cintia
Banca
Dalmoro, Marlon
Conto, Samuel Martim de
Título do periódico
ISSN
Título do Volume
Editor
Resumo
A economia criativa é uma destacada área da economia, pois trata da criação e dis- seminação de produtos e serviços baseados no uso da criatividade. Inserido nesse contexto, as artes cênicas são consideradas uma ramificação desta área e o stand-up comedy se apresenta como uma subdivisão dessa arte. A presente monografia aborda o tema dos negócios da comédia stand-up e delimita-se a compreender os fatores que a influenciam, no contexto da cena do Rio Grande do Sul, a partir das concepções da economia criativa. Trata-se de uma pesquisa de caráter exploratório com abordagem qualitativa, a qual busca responder os objetivos através de um levantamento teórico baseado em uma pesquisa bibliográfica e documental, dividida em quatro dimensões de análise, sendo elas dos agentes envolvidos, do próprio negócio, do cenário econô- mico e da questão cultural e social, apoiada de uma coleta de dados realizada através de entrevistas semiestruturadas, com indivíduos relevantes dentro do cenário da co- média. Foram realizadas dez entrevistas, abordando três produtores, quatro comedi- antes e três consumidores de comédia stand-up, as quais são transcritas e analisadas visando atingir o objetivo proposto no trabalho. Todos os dados pesquisados foram tratados através da análise de conteúdo. Os resultados destacam a importância dos fatores determinados através da abordagem teórica e se complementam com as in- formações obtidas através das entrevistas. Os fatores que apresentaram maior rele- vância são a criatividade, a atitude empreendedora, a realização pessoal, o ecossis- tema, a geração de emprego e renda e a rede de parcerias. Já o fator das políticas públicas não se confirmou como relevante.
The creative economy is a prominent area of the economy, as it deals with the creation and dissemination of products and services based on the use of creativity. Inserted in this context, the performing arts are considered a branch of this area and stand-up comedy presents itself as a subdivision of this art. This monograph addresses the topic of stand-up comedy business and is limited to understanding the factors that influence it, in the context of the Rio Grande do Sul scene, from the conceptions of the creative economy. This is exploratory research with a qualitative approach, which seeks to an- swer the objectives itself through a theoretical survey based on bibliographic and doc- umentary research, divided into four dimensions of analysis, being the agents involved, the business itself, the economic scenario and the cultural and social issue, supported by data collection carried out through semi-structured interviews, with relevant individ- uals within the comedy scene. Ten interviews were carried out, approaching three pro- ducers, four comedians and three consumers of stand-up comedy, which are tran- scribed and analyzed in order to achieve the objective proposed in the work. All re- searched data were treated through content analysis. The results highlight the im- portance of the factors determined through the theoretical approach and are comple- mented by the information obtained through the interviews. The most relevant factors were creativity, entrepreneurial attitude, personal fulfillment, the ecosystem, the gen- eration of employment and income and the network of partnerships. The public policy factor was not confirmed as relevant.
The creative economy is a prominent area of the economy, as it deals with the creation and dissemination of products and services based on the use of creativity. Inserted in this context, the performing arts are considered a branch of this area and stand-up comedy presents itself as a subdivision of this art. This monograph addresses the topic of stand-up comedy business and is limited to understanding the factors that influence it, in the context of the Rio Grande do Sul scene, from the conceptions of the creative economy. This is exploratory research with a qualitative approach, which seeks to an- swer the objectives itself through a theoretical survey based on bibliographic and doc- umentary research, divided into four dimensions of analysis, being the agents involved, the business itself, the economic scenario and the cultural and social issue, supported by data collection carried out through semi-structured interviews, with relevant individ- uals within the comedy scene. Ten interviews were carried out, approaching three pro- ducers, four comedians and three consumers of stand-up comedy, which are tran- scribed and analyzed in order to achieve the objective proposed in the work. All re- searched data were treated through content analysis. The results highlight the im- portance of the factors determined through the theoretical approach and are comple- mented by the information obtained through the interviews. The most relevant factors were creativity, entrepreneurial attitude, personal fulfillment, the ecosystem, the gen- eration of employment and income and the network of partnerships. The public policy factor was not confirmed as relevant.
Descrição
Palavras-chave
Economia criativa; Negócios da comédia; Criatividade; Creative economy; Comedy business; Creativity
Citação
BECKER, Rodrigo Eduardo. A comédia como um negócio: os fatores relevantes do stand-up comedy no cenário gaúcho. 2022. Monografia (Graduação em Administração - LFE Administração de Empresas) – Universidade do Vale do Taquari - Univates, Lajeado, 30 jun. 2022. Disponível em: http://hdl.handle.net/10737/3449.