O COMPORTAMENTO DO CONSUMIDOR: ANÁLISE DOS FATORES DE DECISÃO DE COMPRA DE BISCOITOS ARTESANAIS
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Data
2023-06-19
Autores
Orientador
Dalmoro, Marlon
Banca
Milan, Edmilson
Faleiro, Sandro Nero
Título do periódico
ISSN
Título do Volume
Editor
Resumo
O biscoito, um alimento existente há séculos, cuja origem data do antigo Egito, foi se modificando ao longo, com diversas funções e características, sendo indispensável nos chás ingleses. No Brasil, segundo a Associação Brasileira das Indústrias de Biscoitos, Massas Alimentícias e Pães & Bolos Industrializados (ABIMAPI) (REGO; VIALTA; MEDI, 2020), o brasileiro consome em média sete quilogramas de biscoito por ano. Dessa forma, o consumidor percebe nos biscoitos artesanais, além de um alimento saboroso, uma fonte rica em nutrientes. Nesse contexto, esta monografia tem como objetivo identificar os fatores e características do produto, que influenciam as decisões de compra dos consumidores de biscoitos artesanais, haja vista o número crescente de empresas no ramo alimentício de biscoitos artesanais onde a pesquisa foi realizada. O presente estudo visa a colaborar com informações e dados para empresários do ramo. A metodologia deste estudo caracteriza-se como quantitativa descritiva, sendo os dados coletados e analisados, com o intuito de desvendar a fundo os impulsos que levam os consumidores a adquirirem diferentes marcas e tipos de biscoitos artesanais. Entende-se que os consumidores almejam produtos com qualidade em sabor e matéria-prima, qualidade que se sobrepõe à marca famosa e à região de produção, para poderem desfrutá-los nos diferentes momentos do dia a dia
According to Associação Brasileira das Indústrias de Biscoitos, Massas Alimentícias e Pães & Bolos Industrializados (ABIMAPI), biscuits have been around for centuries, with their origin traced back to Ancient Egypt. Modified over the years and with a myriad of functions and characteristics, it has become indispensable in English Afternoon Teas as well as in Brazil. (REGO; VIALTA; MEDI, 2020). The average Brazilian consumes approximately 7 Kg of biscuits a year. This way, not only does the biscuit consumer perceive artisanal biscuits as flavourful, but also as a food item rich in nutrients. In this sense, considering the increasing number of artisanal biscuit manufacturers, this study aims to identify the factors and characteristics of this product that influence artisanal biscuit consumers’ purchase decisions, as well as to provide business owners with data and information. A quantitative descriptive analysis was conduct, in which data were collected and analyzed, thus unveiling the impulses that lead consumers to purchase different brands and varieties of artisanal biscuits.Given that, results demonstrated that, when it comes to taste and materials, consumers seek quality over brand recognition and the area where the goods were produces, so that they can enjoy them in different moments of their everyday lives.
According to Associação Brasileira das Indústrias de Biscoitos, Massas Alimentícias e Pães & Bolos Industrializados (ABIMAPI), biscuits have been around for centuries, with their origin traced back to Ancient Egypt. Modified over the years and with a myriad of functions and characteristics, it has become indispensable in English Afternoon Teas as well as in Brazil. (REGO; VIALTA; MEDI, 2020). The average Brazilian consumes approximately 7 Kg of biscuits a year. This way, not only does the biscuit consumer perceive artisanal biscuits as flavourful, but also as a food item rich in nutrients. In this sense, considering the increasing number of artisanal biscuit manufacturers, this study aims to identify the factors and characteristics of this product that influence artisanal biscuit consumers’ purchase decisions, as well as to provide business owners with data and information. A quantitative descriptive analysis was conduct, in which data were collected and analyzed, thus unveiling the impulses that lead consumers to purchase different brands and varieties of artisanal biscuits.Given that, results demonstrated that, when it comes to taste and materials, consumers seek quality over brand recognition and the area where the goods were produces, so that they can enjoy them in different moments of their everyday lives.
Descrição
Palavras-chave
Marketing; Comportamento do consumidor; Biscoitos artesanais; Consumer behavior; Handmade cookies
Citação
HUPPES, Augusto Frehlich. O COMPORTAMENTO DO CONSUMIDOR: ANÁLISE DOS FATORES DE DECISÃO DE COMPRA DE BISCOITOS ARTESANAIS. 2023. Monografia (Graduação em Administração - LFE Comércio Exterior) – Universidade do Vale do Taquari - Univates, Lajeado, 26 jun. 2023. Disponível em: http://hdl.handle.net/10737/3755.